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In today’s competitive business environment, IT product development requires a bright business idea, strong strategy, innovative practices and in-depth market knowledge.

Many ISVs (Independent Software Vendors)/ software product development organizations along with start-ups adopt the smartest outsourced product development strategy that frees their valuable resources which in turn can be directed towards more vital activities of product innovation, product management, differentiation, CRM, sales, marketing and distribution.


Outsourced software product development is primarily a means of leveraging an expert organization’s resources and infusing new thought, skills and expertise, while reducing time to market. Outsourced product development is the obvious remedy to the current market scenario where technology, skills and approaches are momentary. This volatility nature of technology, skills and methodologies can be converted into an advantage by outsourcing product development.

As an independent software vendor or software product company you must be interested in shorter development and testing life cycles which directly affects time to market, reducing software development and support costs and enhancing product functionality in order to generate greater value to your customers.

We understand outsourced product development (OPD) requires the offshore team to work in very close collaboration with the client’s engineering team. In the process, partnering with Ecotech for your product development services helps you leverage a strong value proposition, low time to market, reduced development costs and quality manpower. Product development life-cycle involves additional items like:

  • Capturing marketing requirements & product requirements
  • Scalable architecture to accommodate future product direction
  • Shorter release cycles to release new features and patches
  • Easy migration path when maintenance releases are available
  • Framework to manage different customized versions of the product
  • Supporting marketing needs by effective and efficient documentation